How innocent are we though? I mean this is being downloaded and played by thousands and thousands of people as we speak. The same people will then complain about the DRM on games and feel like some kind of martyr. Get over yourselves. :hide
It's almost hard to blame them. First of all people are naturally curious, they just want to see what the buzz is about. There is no PC demo despite it being out on the xbox 360 for like a month now. Even if someone preordered the game they might be inclined to download it simply because of how far away from the release date we are.
At the same time if anyone is actually pirating this game to actually play it... What the fuck. Why even spoil it for yourself like that? This release is really quite bad due to the missing content and debug mode. Its sort of akin to watching say a 'CAM' release of a movie. Like christ, the least that you can do is show a small amount of respect by playing what they actually wanted us all to play.
Telling a filmmaker that you watched his (or her) movie on your smartphone is worse than telling them that you pirated it... simply because you had a subpar experience watching their piece of art. [via John Landis to Penn Gillet]