Well then almost every EA Games aren't Games for Windows :lol:
It will be quite interesting if EA and other developers/publishers take this scheme seriously or not. As the extras required will all cost extra in development costs or left for patches in the future, which probably means they couldn't have the certification on the box I can see a number of them just shrugging their shoulders and asking why bother.
Microsoft will probably push this hard though, they need gamers to become early adopters of Vista and it looks like the "Games for Windows" will be a big part of that.