Although one could argue that absolutely everything is done for profiteering, and honestly your opinion comes off as a bit alarmist...
Oh come now, don't paint me as a Susan Powder type stop the insanity person just because I point out the sad truth about the psychology of advertising and the adverse effect it's success has on the quality of products.
The grim reality is, most consumers can be lead down just about any path a clever manufacturer wants to take them and start craving things that are in fact quite trendy and shallow. Nothing I've said is untrue really, it's just that most with such addictions don't care to hear it.
Achievement Points are a bit like red push in TVs. It's not there to enhance your viewing experience, just lure consumers in psychologically. Many consumers have recently become aware of what red push is and seek to remove it or buy sets that have little to none. I can only hope gamers will eventually get a clue about AP too, but I'm not going to go all Susan on them trying to convince them to. After all, she's just another of many using gimmicks to profit. :wink: